Rugby League World Cup 2017 Appoints Clemenger BBDO Sydney As Creative Agency

The Rugby League World Cup 2017 appointed Clemenger BBDO Sydney as its creative agency after a competitive pitch. The news comes after Match Media won the media for the event. After a five-way pitch, the agency will be responsible for the major creative campaign across Australia and New Zealand in the lead up to next year’s event. The RLWC2017 will be held from Oct. 27-Dec. 2, 2017 and hosted by Australia and New Zealand with three pool games also being played in Papua New Guinea. RLWC2017 GM of Commercial & Marketing Rohan Sawyer said, "The Clemenger BBDO team delivered an idea that celebrates the talent and skill of all the players competing at the Rugby League World Cup, not just the known stars" (RLWC2017).