ManU Makes Apollo Tyres Its Int'l Partner For Next Three Years

ManU's partnership with Apollo Tyres, which has gradually increased its territorial rights, is now a global agreement. The partnership is entering a second three-year term, and this time Apollo Tyres will be the official tire partner of ManU worldwide. The club initially confirmed Apollo Tyres in Aug. '13 as a partner in the U.K. and India. One feature of the partnership so far has been the "Go the Distance" scholarship program, which included a football camp in India supported by ManU Soccer Schools. The partnership has contributed to Apollo campaigns such as "Apollo Challenges" and "No Shortcuts," which was complemented by a multi-channel advertising campaign as well as digital engagement with consumers (ManU).