Menu
Marketing and Sponsorship

Weekend Success Of Team GB Athletes Illustrates Brand's Commercial Value

If there was "ever any doubt that Team GB would struggle to be a commercial brand" post-London 2012, the athletes' "epic medal haul this weekend is the strongest indicator of the value it now has," according to Seb Joseph of THE DRUM. It also "sealed the team’s transformation into a commercia...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/16/Marketing-and-Sponsorship/Team-GB.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/16/Marketing-and-Sponsorship/Team-GB.aspx

CLOSE