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Content To Take Center Stage At Rio 2016 As Brands Jump On Livestreaming

London 2012 "was widely considered to be the first social Olympics, driven largely by Twitter's strength," according to Shona Ghosh of CAMPAIGN LIVE. But "much has changed in four years." The concept of live "has evolved beyond Twitter and text-based updates." The ability to actually stream events ...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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