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Marketing and Sponsorship

New Female Athlete-Focused Agency Emerge Sports Management Signs Three Athletes

Emerge Sports Management has been created to work with talented female athletes to enhance their off-the-field marketing, communications and commercial success. The new agency will work with a select group of athletes to develop their marketing and PR strategies that, aligned with their sporti...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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