Marketing and Sponsorship

Euroleague Makes Chipita's 7DAYS Naming Partner Of Eurocup, Reveals New Logos

7.8.2016

Euroleague Basketball announced it signed a partnership agreement with baked goods company Chipita, which will see its flagship brand 7DAYS become the naming partner of the EuroCup for the next three years. The new name and logo of the competition were unveiled during the '16-17 Season Tip-off Event on Thursday in Barcelona. This continues the agreement between Euroleague and Chipita that has previously seen the 7DAYS brand as the official snack of the league starting with the last Final Four. The league also unveiled its new visual identity for both the Euroleague and the EuroCup, starting with the '16-17 season. Euroleague collaborated with design agency Twelfthman on the new identity (Euroleague).

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