Basketball Bundesliga (BBL) club Gießen 46ers signed a new partnership with sportswear company Erreà as its official kit supplier. As part of the two-year deal, the company will supply jerseys and official teamwear. The Italian brand replaces K1X, which had been the club's partner since '11 (Gießen 46ers).
MYELOMA WINS DEAL: Scottish Championship side Raith Rovers gifted cancer charity Myeloma UK the chance for its logo to appear on the team's away strip "after being hand-picked by a supporter." A competition was run earlier in the year by the club for the opportunity to become a shirt sponsor for the forthcoming campaign (HERALD SCOTLAND, 6/23).
STREETBALL: New Balance Football unveiled its first product away from the 11-a-side pitch, its new Audazo futsal and small-sided range (RWD, 6/24).
TEAM EFFORT: Dentsu Sports Asia is collaborating with Sportswork Group as the co-exclusive sponsorship agency for the Southeast Asian Games from Aug. 19-31 in Kuala Lumpur. As the overall project manager for the SEA Games, Sportswork has formed an exclusive strategic partnership with DSA to maximize potential sponsorship partnerships. DSA will manage all rights for Japanese, int'l and local companies (Dentsu).
