A change to copyright law has "clarified the situation for licensees on showing Premier League football in their pub." As of Wednesday, copyright protection "now prevents the unauthorised showing of a Premier League match itself in a pub, irrespective of whether there are logos, graphics or music included in the broadcast." The effect of this "is simple:" if pubs show unauthorized foreign broadcasts of Premier League football "they breach copyright." It does not matter "if the logos are blocked," or the music is not played -- "there is now legal protection which prevents the unauthorised broadcast of the match itself" (MORNING ADVERTISER, 6/16).
MEDIA BRIEFS ...
The U.K. National Lottery is staging the "I am Team GB" event on Aug. 27 in conjunction with the British Olympic Association and UK Sport. ITV's channels will go "off-air" from 9:30am to 10:30am. ITV will use its channels "ahead of time to promote the event, which takes place a week after the end of the 2016 Olympics in Brazil" (CAMPAIGN LIVE, 6/16).
Pay-TV operator Astro "is to broadcast every match of Malaysian kick volleyball competition the SepakTakraw League for the first time from September." Live Sepktakraw sporting action "will be available via Astro Arena on Astro TV and Astro on the Go every Friday, Saturday and Sunday" from Sept. 23 until Dec. 11. This is "double the live STL content delivered by Astro for its previous season" (RAPID TV NEWS, 6/16).
