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Marketing and Sponsorship

New Formula 1 Sponsor Heineken Planning Partnership With Two Race Teams

Formula 1's new multi-million pound sponsor Heineken will "extend its reach by becoming involved with two teams, one of which is almost certain to be Red Bull," according to RACER. The brewing firm last week became F1's global beer partner, spending $150M "for the privilege over the next four and a...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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