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Marketing and Sponsorship

Marketplace Roundup: Brasileiro Side Cruzeiro Announces Umbro Kit Deal

Brasileiro side Cruzeiro "announced a major kit supply deal with English manufacturer Umbro ." The club previously held a deal with kit supplier Penalty , which was due to expire in Dec. '17, "but has been terminated early." The deal with Umbro "looks set to run" until Dec. '19. While no financ...

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SBJ Morning Buzzcast: May 30, 2024

All revenue ideas on the table in college sports; the PWHL's next steps; new women's soccer league to launch in Canada and Leeds United lands Red Bull

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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