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Marketing and Sponsorship

Sponsor Adidas Says It Is Closely Monitoring IAAF Progress Over Doping Scandal

Adidas CEO Herbert Hainer said that the sportswear company "is monitoring how world athletics is dealing with a doping scandal while its current sponsorship deal still runs," according to Emma Thomasson of REUTERS. Hainer said, "We have not terminated our contract (with the IAAF). The IAAF (the athletic body) knows exactly where we are going with our policy in terms of doping. We are in very close contact with the IAAF and will watch very closely what they are doing with this problem." Hainer "welcomed reforms adopted last week" at FIFA to help overcome its corruption scandal, saying adidas, along with other sponsors, was working to make sure the reforms are put into practice (REUTERS, 3/3).

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