Domino's Pizza Looking To Be French Ligue 2 Naming Rights Sponsor

Domino’s Pizza is “racing to get” the naming rights of the French Ligue 2 for ’16-20 worth close to €1.5M ($1.7M), according to L’ÉQUIPE. The news was leaked on Wednesday by News Tank Football, and has “caused a mini-storm in French football and even threatens to end the deal.” French Professional Football League (LFP) President Frédéric Thiriez wrote to members of the league’s administrative council (CA) to complain, saying, “A member of the CA (Clermont President Claude Michy) took it upon himself to reveal and to comment on the commercial discussions between the League and those responsible for Domino’s Pizza, interested in the naming rights of Ligue 2. To date, it is not certain that an agreement will be reached, even if negotiations are being initiated. Anyway, on the subject, only the CA has the authority to decide on a partnership. I regret these amateur actions that can only harm the collective interests” (L’ÉQUIPE, 2/11).