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Volume 7 No. 149
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2014 FIFA World Cup Reached 3.2 Billion Viewers; 1 Billion Watched Final

More than 1 billion fans tuned in to watch the final of the 2014 FIFA World Cup Brazil, with the competition reaching a global in-home TV audience of 3.2 billion people, according to final figures from FIFA and Kantar Media. An estimated 280 million people around the world watched matches online or on a mobile device. The event broke several TV audience records in key int'l markets, including the U.S. and Germany. The final between Argentina and eventual champion Germany attracted an in-home audience of 695 million, up by 12% on the '10 final for viewers watching for 20 minutes or more. The total audience for the final, including in-home and out-of-home figures for viewers watching for at least 1 minute, hit 1.013 billion (FIFA).