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Marketing and Sponsorship

Marketplace Roundup: Shell, Ferrari Extend Long-Running Partnership For 5 Years

Shell and Ferrari have "extended the oldest partnership in Formula One for a further five years, both sides announced on Sunday." The Anglo-Dutch oil company's relationship with the Italian team "dates back to before the world championship started" in '50, with Shell sponsoring Enzo Ferrari as...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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