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Marketing and Sponsorship

Hero MotoCorp Becomes Title Sponsor For 2015 Men's Hockey World League Final

The Int'l Hockey Federation (FIH) announced that Hero MotoCorp Ltd. "will be the title sponsor of the 2015 men's Hockey World League Final to be held in Raipur in November-December," according to Nikhil Puthran of CARTRADE. The event "will be known as Hero Hockey World League Final." The sponsorship sees Hero continue its "ongoing support for hockey and the FIH." Hero "has provided the title sponsorship for numerous FIH flagship events, including the men's Hero Honda Hockey World Cup 2010, Hero Hockey Junior World Cup 2013 and the inaugural men's Hero Hockey World League Final 2014." They "were also title sponsor of the men's Hero Champions Trophy in Bhubaneswar last year." Hero Chair, Managing Dir & CEO Pawan Munjal said, "This will give an opportunity for all the top teams including Australia, Germany, Netherlands, Great Britain, Belgium, Argentina, Canada and India to sharpen their skills before they head into the Rio Olympics next year" (CARTRADE, 8/28).

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