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Nike Ready To Begin Bulk Production To Meet Demand For Jarryd Hayne NFL Jerseys

Nike is "ready to push the button to mass produce" Jarryd Hayne San Francisco 49ers jerseys after "unprecedented sales over the past fortnight," according to Michael Chammas of the SYDNEY MORNING HERALD. Custom-made "Hayne 38" jerseys are in "high demand" after the 27-year-old Australian former National Rugby League player's "stunning opening to his NFL career." Given Hayne is "yet to cement a spot on the final 53-man roster, his jersey has to be custom made by retailers -- but that hasn't stopped 49ers fans from jumping on the Hayne plane in numbers the club's flagship store at Levi's Stadium has never seen before for an undrafted rookie." A 49ers store salesperson said, "I'll be honest with you, I've never seen anything like it before. It's crazy. Not only do I watch pro football, but I watch other sports too and this is unheard of." On the club's official merchandise store website, Hayne's jersey leads the page with five different options available to men ($99.95), women ($94.95) and youth ($69.95). At the moment his jerseys "are all being custom made, however the 49ers have made contact with apparel partners Nike and are ready to begin bulk production." The 49ers salesperson added, "We have a back-up plan in place, yeah" (SMH, 8/26).

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