German Touring Car Championship Buys Ad Space At 3rd League Football Match

The German Touring Car Championship (DTM) "has purchased ad space at a professional football match," according to Henning Eberhardt of SPONSORs. The racing series "will promote its upcoming race at Oschersleben during the 3rd League game between FC Magdeburg and Chemnitzer FC on Tuesday." The DTM "will be present on a LED board at the MDCC Arena." The rights "include five minutes during the game and a total of eight minutes over the course of the matchday." German regional public broadcaster MDR "will air the game live starting at 8:30pm." The DTM race in Oschersleben, which is approximately 30km from Magdeburg, "is scheduled for mid-September" (SPONSORs, 8/24).