New Adidas Campaign Tells Football Fans To 'Unfollow' Lionel Messi

Adidas "unveiled the latest ad in its Sport15 campaign, with four-time Ballon d'Or winner Lionel Messi encouraging football fans to forge their own path," according to Shona Ghosh of MARKETING MAGAZINE. The short spot is narrated by a Messi fan who describes "my hero, my idol" alongside shots of fanatics getting Messi tattoos and wearing Messi shirts. Ultimately the narrator concludes, "I am not you." The ad "is part of a wider campaign" encouraging adidas consumers to unfollow their idols and take their own path to greatness. The "Create Your Own Game" ad, released earlier this month, features Gareth Bale and Mesut Özil and pushes out a similar message (MARKETING MAGAZINE, 8/20).