Gumtree Reveals BT Sport Sponsorship Campaign For English Premier League

BT Sport sponsor Gumtree "unveiled the TV spots that will air" live Premier League matches, according to Shona Gosh of MARKETING MAGAZINE. The idents "are voiced by BT Sport commentators Robbie Savage and Darren Fletcher, and themed around car buyers and sellers on Gumtree." The idea "is to push Gumtree's auto marketplace, meshing funny football commentary with the day-to-day experience of buying a car." Gumtree "announced last month that it would sponsor all of the BT Sport's Premier League coverage." The sponsorship "is Gumtree's biggest broadcast deal to date, though neither BT or Gumtree are giving out financials." The ads "were created by BT Sport's in-house creative team" and will run before, during and after matches, as well as on repeat and review shows (MARKETING MAGAZINE, 8/7).