Adidas and British Cycling are celebrating 10 years of working together
with the launch of a new team kit. The kit will be worn by the
Great Britain Cycling Team as it continues its preparations for Rio
2016. Retaining the key "bolero" feature which is designed to deliver
maximum
speed and efficiency for the rider, the jersey also keeps the union jack
wraparound and reflective panels (British Cycling). ... Online sports game Top Eleven announced that it is now the main sponsor of Spartan South Midlands League Premier Division club Biggleswade United. The agreement marks the first foray into sponsorship by the football management game and will see the Top Eleven logo worn on the front of the club's first team shirts. The partnership with Top Eleven will give the club exposure to 120 million players of the game around the world (Biggleswade United). ... IMG Sports Technology Group has been named the official technology partner of the 2015 Netball World Cup. IMG STG will handle the content management system for the tournament's website (ISPORTCONNECT, 8/4). ... Second Bundesliga side 1860 Munich has signed a sponsorship deal with private sports betting provider Tiplix for the '15-16 season. The club also extended its deal with stainless steel company Linster Edelstahlhandel. The family owned business extended its contract for another year until the end of the '15-16 season (1860 Munich). ... Second Bundesliga side FC St. Pauli has renewed its sponsorship deal with three partners. Salzbrenner signed a three-year extension, while Pohl Boskamp and cleaning company Wolff extended their deals for a further two years (St. Pauli).
