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Marketing and Sponsorship

Marketplace Roundup: New British Cycling Kit To Honor 10 Years Working With Adidas

Adidas and British Cycling are celebrating 10 years of working together with the launch of a new team kit. The kit will be worn by the Great Britain Cycling Team as it continues its preparations for Rio 2016. Retaining the key "bolero" feature which is designed to deliver maximum speed and efficiency for the rider, the jersey also keeps the union jack wraparound and reflective panels (British Cycling). ... Online sports game Top Eleven announced that it is now the main sponsor of Spartan South Midlands League Premier Division club Biggleswade United. The agreement marks the first foray into sponsorship by the football management game and will see the Top Eleven logo worn on the front of the club's first team shirts. The partnership with Top Eleven will give the club exposure to 120 million players of the game around the world (Biggleswade United). ... IMG Sports Technology Group has been named the official technology partner of the 2015 Netball World Cup. IMG STG will handle the content management system for the tournament's website (ISPORTCONNECT, 8/4). ... Second Bundesliga side 1860 Munich has signed a sponsorship deal with private sports betting provider Tiplix for the '15-16 season. The club also extended its deal with stainless steel company Linster Edelstahlhandel. The family owned business extended its contract for another year until the end of the '15-16 season (1860 Munich). ... Second Bundesliga side FC St. Pauli has renewed its sponsorship deal with three partners. Salzbrenner signed a three-year extension, while Pohl Boskamp and cleaning company Wolff extended their deals for a further two years (St. Pauli).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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