Event Notes: Int'l Champions Cup Sets Record For Largest Crowd At MCG

The Int'l Champions Cup drew record crowds and fan engagement in Australia, including a record crowd of 99,000-plus for Real Madrid's 4-1 win over Man City at the Melbourne Cricket Ground on July 24. The MCG's previous attendance record for a football match was 95,446 (Int'l Champions Cup). ... Infront Sports & Media entered a partnership with the Danish Ice Hockey Association in its role as host of the 2018 IIHF Ice Hockey World Championship -- supporting with the organization of the event in a 50/50 joint venture. The tournament will be staged across the two host cities of Copenhagen and Herning, from May 4-20, 2018. Infront will support in the event organization and planning as well as share its commercial expertise for national sponsorship marketing (Infront).