Liverpool Players Featured In Nivea Sport For Men's Moisturizing Cream

Liverpool footballers "are the stars of Nivea's latest ad campaign for its new moisturising cream for men," according to Omar Oakes of CAMPAIGN LIVE. The 30-second TV ad, which broke Saturday, "was created by FCB Inferno and features Liverpool players Philippe Coutinho, Adam Lallana, and Martin Skrtel trying out Nivea Men Creme." The spot "is filmed from the perspective of Lallana and shows a day in the life of the Liverpool star on and off the pitch." Toward the end of the ad, all three footballers "are shown using the cream." The work "builds on the partnership with Liverpool FC which was announced in February." Shot on location in Liverpool, the ad "was filmed and produced through Rattling Stick and created by FCB Inferno under executive creative director Gary Robinson" (CAMPAIGN LIVE, 7/31).