Second Bundesliga side FC St. Pauli has signed a new partnership with denim company Levi's. The deal will run until June 30, 2018 (St. Pauli). ... Software provider In-Software "has extended its sponsorship with German football clubs Werder Bremen and Fortuna Dusseldorf." In addition it "has signed a new deal with Bundesliga side Mainz." The deals, which were brokered by Infront, have an estimated accumulated value of €400,000 ($440,000) (SPONSORs, 7/31). ... Ligue 2 club Lens has expanded its sponsorship deal with Just. The mutual fund's logo "will appear on the left sleeve of the recently relegated Ligue 2 side's playing shirts for the next two seasons." No financial terms "were released but the deal is likely to be worth a six-figure sum" (SOCCEREX, 7/31). ... Bundesliga side FC Ingolstadt has partnered with mustard brand Händlmaier. The agreement, signed for an initial two years, "sees Händlmaier join the club's sponsorship platform as a premium partner." The deal has a reported value of €200,000 ($220,000) per year (SOCCEREX, 7/31). ... League Championship side Leeds United announced that Berwin & Berwin has been appointed as the club’s official suit partner. Berwin & Berwin will provide matchday suits to the first team squad, first team management and senior club officials (Leeds United). ... adidas officially reunited with ManU to reveal the new home kit for the '15-16 season. Taking inspiration from classic three-stripe ManU kits form the '80s, adidas has re-engineered these designs with a modern twist (adidas).
