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Leagues and Governing Bodies

German Football League CEO Christian Seifert Sees Huge Growth Opportunities For BL

German Football League (DFL) CEO Christian Seifert "anticipates huge growth opportunities for the Bundesliga through digitalization," according to Holger Rehm of SPONSORs. Seifert: "We aren't capitalizing on our digital reach. In England it's different, there the majority of main sponsors are international partners." Seifert also believes that virtual advertising will "provide a boost to the league" going forward. However, he added that "no marketing agency and no club is currently prepared for global sideline marketing." There is currently "no market-ready system for virtual marketing" (SPONSORs, 7/31).

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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