Bayern Munich's Jérôme Boateng is the first int'l footballer to sign with Roc Nation Sports under a partnership Jay Z's sports agency has formed with a new German sports agency, but he may not be the last. Roc Nation's agreement to represent Boateng, who played for the German national team that won the World Cup in '14, is part of an exclusive strategic partnership with Starwatch Artist Management Sports. Under the terms of the agreement, Roc Nation Sports will help market athletes represented by SAM Sports, a division of Starwatch Entertainment, which is based in Munich. In addition to Boateng, some of Starwatch's clients include winger Arjen Robben, who plays for Bayern Munich and the Netherlands national team, and 19-year-old center back Jonathan Tah, who plays for Bayer Leverkusen and is the captain of Germany's U19 team. Roc Nation is focusing on representing Boateng both for marketing and other opportunities, although that focus could broaden to other players, execs for both companies said. Asked the reasons for the partnership with Roc Nation Sports, SAM Sports co-Managing Dir Sven Mueller said, "Branding, content, media, cross promotion and sales, the whole
international network power of both corporations combined for the good
of our clients rosters." Mueller indicated that the two companies could be involved in creating content and combining sports and entertainment events.
