League Two side Oxford United announced Liontrust Asset Management as its new principal partner for the next three seasons. As well as the company's logo being featured on both the home and away shirts, Liontrust will be supporting a wide range of community initiatives via the Oxford United Community Trust (Oxford United). ... Dunkin' Donuts and Baskin-Robbins celebrated Liverpool's visit to Malaysia and the brands' partnership with the club by hosting a meet and greet event in Kuala Lumpur with Liverpool players Adam Lallana and Rickie Lambert and assistant manager Pepijn Lijnders (Liverpool). ... Second Bundesliga club MSV Duisburg agreed to a shirt sponsorship deal with Austrian outdoor brand Black Crevice for the '15-16 season (Sportfive). ... Bayern Munich "has signed a new partnership deal with mineral water brand Evergrande Spring." The Guangzhou, China-based brand "agreed to a three-year deal with the club" (SPONSORs, 7/23). ... The German Basketball Federation (DBB) and headphone brand Soul Electronics "have agreed to a new sponsorship deal." The two-year deal "has a reported low five figure value" (SPONSORs, 7/23). ... Smartphone provider Huawei announced its partnership with South African Premier Soccer League side Ajax Cape Town as the team’s official shirt sponsor for the current season. This is the first sport sponsorship deal by the technology company in South Africa. Ajax Cape Town joins Dutch Eredivisie side Ajax Amsterdam, Atlético Madrid, Paris St. Germain, Arsenal, AC Milan and Bundesliga sides Borussia Dortmund and Schalke as official football partners of Huawei (Huawei). ... EPL side Stoke City announced that the U.K.'s leading parcel delivery company DPD strengthened its ties with the club with a two-year logistics and platinum partnership. DPD has been associated with the club for a number of years but has doubled its annual investment to become sponsors of the DPD Stand for the next two seasons. The new deal will give DPD an even larger matchday presence at the Britannia Stadium, including exclusive branding of the DPD Stand (Stoke City). ... Hublot and Paris St. Germain debuted the official watch of PSG, Big Bang Unico Bi-Retrograde Paris Saint-Germain, in celebration of the team's North America summer tour (Hublot).
