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Marketing and Sponsorship

Marketplace Roundup: Dynamo Dresden Extends Deal With USD Immobilien

German 3rd League football club Dynamo Dresden has extended its partnership with USD Immobilien for another year until '16. The Dresden-based company has been a partner of the club for 12 years. The deal, which was brokered by Sportfive, includes ad space in camera and hospitality (Sportfive). ... Pasta company Barilla will act as the main sponsor for Italy's men's, women's and junior national basketball teams. It is the first time in Barilla's history it is working alongside a sports federation and its national teams (Barilla). ... Ligue 1 side Angers has named time measurement products manufacturer Bodet a major club partner. Previously the club's technical partner, the new expanded deal will see Bodet's logo appear on the front of the club's shirts for away games in Ligue 1 next season. Bodet will also develop marketing activities with Angers through visibility media, public relations and events, and Bodet signage will be visible at the club's Stade Jean-Bouin home ground (SOCCEREX, 7/20).

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