Lack Of Success Hurts Formula 1 Team McLaren-Honda Commercially

McLaren has acknowledged that its lack of F1 success "is hurting commercially in terms of lost revenues and sponsor appeal," according to Alan Baldwin of RETUERS. The sport's second most successful team has not won since '12. McLaren Racing Dir Eric Boullier: "You establish a brand by your success and repeated success. McLaren by the number of wins and championships has clearly established its brand as an excellent one." Asked about its recent poor record, he said, "Commercially it does hurt because obviously a lot of people or companies are interested in joining us but some people in their organizations may question the lack of results. And I don’t think we can wait for very long any more." McLaren has "lacked a title sponsor since 2013, when Vodafone left" (REUTERS, 7/6).