Marketing and Sponsorship

Marketing Agency Jung Von Matt/sports Signs Deal With Bundesliga Side Ingolstadt

7.1.2015

German marketing agency Jung von Matt/sports "has teamed up with Bundesliga side Ingolstadt," according to Nils Lehnebach of SPONSORs. JvM/sports "will support the marketing department of the club during the upcoming '15-16 season." The club, which previously worked with a local agency, "confirmed the agreement." The club said that it wants to "eradicate the perception of being a corporate club." In addition, it wants to "communicate its values pan-regionally through an image campaign." Car manufacturer Audi, which has its HQ in Ingolstadt, holds a 19.94% stake in club through its subsidiary Quattro GmbH. Audi is also the owner of FC Ingolstadt's stadium, the Audi Sportpark. The club itself was founded in '04 (SPONSORs, 6/29).

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