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Marketing and Sponsorship

Marketplace Roundup: Newcastle Jets Sign Partnership With Beechwood Homes

A-League side Newcastle Jets continued its off-field rebuild ahead of the season with the signing of Beechwood Homes as a principal partner. Beechwood Homes will appear on the front of the Jets’ home jerseys throughout the '15-16 season. The deal is a boost for the club as it continues to restructure and revitalize its operations (Newcastle Jets). ... Bundesliga side FC Ingolstadt agreed to a sponsorship deal with Lotto Bayern. The betting company will be a fourth-tier partner of the club until the end of the '16-17 season, with a branding presence on LED boards at the Audi Sportpark. It will retain the option to expand to a second-tier partnership. According to Sponsors.de, the deal is worth a high five-figure sum each season (SOCCEREX, 6/25). ... A-League side Sydney FC signed the Income Tax Professionals as the team’s new front of shorts sponsor on a one-year deal for the '15-16 season. In becoming a corporate partner of the Sky Blues, ITP will be afforded branding on the front of the playing shorts of Sydney FC’s A-League and Westfield FFA Cup playing strips along with matchday activations, hospitality and LED signage (Sydney FC).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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