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Marketing and Sponsorship

Marketplace Roundup: Newcastle Jets Sign Partnership With Beechwood Homes

A-League side Newcastle Jets continued its off-field rebuild ahead of the season with the signing of Beechwood Homes as a principal partner. Beechwood Homes will appear on the front of the Jets’ home jerseys throughout the '15-16 season. The deal is a boost for the club as it continues to restructure and revitalize its operations (Newcastle Jets). ... Bundesliga side FC Ingolstadt agreed to a sponsorship deal with Lotto Bayern. The betting company will be a fourth-tier partner of the club until the end of the '16-17 season, with a branding presence on LED boards at the Audi Sportpark. It will retain the option to expand to a second-tier partnership. According to Sponsors.de, the deal is worth a high five-figure sum each season (SOCCEREX, 6/25). ... A-League side Sydney FC signed the Income Tax Professionals as the team’s new front of shorts sponsor on a one-year deal for the '15-16 season. In becoming a corporate partner of the Sky Blues, ITP will be afforded branding on the front of the playing shorts of Sydney FC’s A-League and Westfield FFA Cup playing strips along with matchday activations, hospitality and LED signage (Sydney FC).

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