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Volume 7 No. 149
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Bidding War Escalates For $37M Polish Ekstraklasa Television Rights Deal

A new competitor "has reportedly entered the ongoing race to secure the broadcasting rights for Poland's Ekstraklasa, with Polish direct-to-home platform nc+ and Eurosport competing against a new broadcaster, Eleven," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The Polish top tier "is aiming to sign a new six-year deal" worth at least PLN140M ($37M), which would represent an increase of about PLN15M ($4M) compared with the current contract with nc+. The '15-16 season of the Ekstraklasa "starts July 17 and the new TV contract would start then." Eleven "is headed by Italian businessman Andrea Radrizzani." To date, "the broadcaster has entered a number of international markets, including Belgium, Malaysia and Singapore, and Poland is set to be its next destination, with football rights spearheading his entry to the market" (INSIDE WORLD FOOTBALL, 6/3).