FIFA Launches 'No Barriers' Women's Football Television Spot For World Cup

FIFA is launching a new campaign to promote women's football and gender equality, led by a "No Barriers" TV spot that will be broadcast globally during matches at this year's Women's World Cup. The social media and TV campaign supports FIFA's Live Your Goals int'l football development program, which encourages more girls and women to play football. The "No Barriers" TV spot features young female footballers working together to break down a wall by kicking a football against it. Once the wall has collapsed, the players emerge into a stadium, ready to play. The spot ends with the message: "No barriers. #LiveYourGoals" (FIFA).