Across European football, by the time the '15-16 season kicks off, the revenues generated by naming rights deals from telecom companies will have more than tripled in the space of four seasons. Repucom’s latest Naming Rights report found that this growing trend is shaping both the North American major leagues and the European football leagues where today, the investment from specifically telecom companies into stadium naming rights is outstripping all other industry investments in stadium sponsorship. Since the '12-13 season, the amount of money invested by telecom companies in the U.S. into stadium naming rights deals has grown by more than 68% ($20M). The growth rate is even greater in Europe, where football stadiums have seen a 266% ($16.2M) increase in the same period. Combined, this represents an increase of 103% ($36.2M) on revenues generated. Repucom President of Global Strategy Glenn Lovett said, "Stadiums and arenas worldwide are upgrading with high-tech Internet infrastructure. ... More and more telecommunication service providers are using naming rights partnerships with venues to secure their mobile connection solutions as a technology showcase. The rise we see in Europe is a reflection of this" (Repucom).
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Source: REPUCOM
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| Source: REPUCOM |
