Serie A Side Juventus Names Tecate As Regional Partner In Mexico

Juventus announced a partnership agreement with Cervezas Cuauhtémoc Moctezuma S.A. DE C.V. -- Heineken Mexico. The Tecate brand will be Juventus' official regional beer in the country. The agreement establishes the terms for a series of media rights, such as the use of the Juventus image via digital channels and at events, and represents the first regional deal for the Champions League finalists in the market. There are more than 22 million Juventus fans in the area, a figure that makes it the third-largest concentration of Bianconeri supporters in the world. Juventus also has a staunch Mexican following across various social networks. Mexico provides 2.8 million of the Bianconeri’s Facebook followers, second only to Italy, while the country is fifth in terms of the number of subscribers to the club’s official YouTube channel (Juventus).