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WPP Acquires Majority Stake In U.K.-Based Marketing Agency Two Circles

WPP acquired a majority stake in Two Circles Ltd., a data-driven sports marketing agency based in London. Following the deal, Two Circles will become part of ESP Properties, GroupM’s newly launched company serving rights holders from the worlds of sports and entertainment. Founded in '11, Two Circles is the market leader for a data-driven approach to sports marketing in Europe. The agency’s clients include the England & Wales Cricket Board, La Liga side Valencia, Liverpool, Lawn Tennis Association, Ascot Racecourse, Premiership sides Harlequins, Bath and Wasps Rugby. Two Circles will continue to operate as a stand-alone business within ESP Properties and be led by CEO Matt Rogan and Managing Dir Gareth Balch. The agency’s consolidated revenues for the year ending Aug. 31, 2014 were £2.7M, with gross assets of £1M as at the same date (WPP).

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