Marketing and Sponsorship

FedEx Delivers Main Sponsorship Deal With UEFA's Europa League Through '18

By David Morgan 5.15.2015

FedEx will be announced as the main sponsor of the Europa League on Friday at a news conference at UEFA's Nyon, Switzerland HQ, according to a source close to the deal. The three-year deal is for high seven figures a year starting with the '15-16 season and ending with '17-18, according to the source. FedEx is replacing Western Union, which, according to German media, elected to walk away after three years as presenting partner for the tournament. FedEx will be the main sponsor for the event, and the deal is among one of the company's biggest sports sponsorship after golf's FedEx Cup, and its biggest global football partnership. FedEx made the announcement internally on Wednesday, ahead of Friday's official news conference, the source said. The Europa League is the second highest European club football competition after the Champions League. The competition runs from September to May. This year's final will be played in Warsaw, Poland on May 27.

NEXT Scottish Professional Football League Responds To Criticism Of Ladbrokes Deal

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/05/15/Marketing-and-Sponsorship/Europa-League.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/05/15/Marketing-and-Sponsorship/Europa-League.aspx