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Marketing and Sponsorship

German Football Club Karlsruher SC Renews With Klaiber, Signs With Jako

Second Bundesliga side Karlsruher SC has renewed its shirt sponsorship deal with Klaiber "and signed a new kit deal with Jako," according to SOCCEREX. The weatherproof awning manufacturer's logo will continue to appear on the front of the club's matchday jerseys "for another year." Klaiber will be paying around €700,000 ($790,000), although "this could double were the club to be promoted to the top tier." Klaiber "has been a KSC sponsor" since '10. Jako, meanwhile, will replace Hummel as KSC's kit supplier from the start of the '15-16 season. Both deals "were brokered by Sportfive, KSC's marketing partner" (SOCCEREX, 5/12).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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