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Marketing and Sponsorship

Marketplace Roundup: German Football Federation Extends Dekra Deal Until '18

The German Football Federation (DFB) has extended its partnership with Dekra for another three years until '18. Dekra, which has been a partner of the federation since '03, will continue to be the DFB's official referee partner (DFB). ... Australian Football League side Collingwood has agreed to a deal with credit and funds management company La Trobe Financial (Collingwood). ... Vitality has become the official wellness partner and headline sponsor of AFC Bournemouth’s Community Sports Trust. The agreement is a three-year deal (Bournemouth). ... Brazilian Formula E driver Nelsinho Piquet announced on Tuesday a sponsorship deal with telecom Claro. Piquet's car "will have" the Claro logo. The financial details of the "long-term deal" were not disclosed (MAQUINA DO ESPORTE, 5/5). 

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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