The Spanish Football League (LFP) reached a regional sponsorship agreement with the highest-selling beer in China, Snow Beer, with La Liga to advertise its brand King Way. The announcement was made during LFP President Javier Tebas' visit to Beijing, where he met with China's Ministry of Education's Department of Sport & Culture Liu Peijin (LFP). ... ZTE announced that it has signed double Olympic Gold Medalist and five-time 10,000m world champion Haile Gebrselassie as its official smartphone brand ambassador for Ethiopia (ZTE). ... The Limacol Caribbean Premier League confirmed a partnership with Marriott Hotels, which will see it become the leading hotel partner of the CPL. The deal will see the brand play host to CPL teams and their staff throughout the tournament, in St. Kitts and Nevis and Guyana. The Marriott Courtyard in Barbados will look after all the TV and support staff (Marriott). ... Australian natural health supplement brand Blackmores announced a new three-year partnership with former tennis player Li Na. Li will join Blackmores as a brand ambassador (Blackmores). ... The Algarve region in Portugal was named the official European golf destination of the 2015 Women's British Open at Trump Turnberry Resort, Scotland. Algarve reps will head to Scotland in July to showcase its attributes, backed by a pre-event, multi-platform campaign (Azalea Group). ... U.K.-licensed online sports betting provider Titanbet.co.uk "pushed on" with its U.K. racing sponsorship drive by agreeing a deal with all-weather racetrack Lingfield Park Racecourse. The agreement sees Titanbet.co.uk sponsor three of the course’s meetings on Wednesday, Thursday and Friday. Each event has seven races on the card and race-goers will receive special sign-up offers and prices on each (SBC NEWS, 4/27).
IN GERMANY: Bundesliga side FC Nuremberg announced adidas will end its deal with the club in '16 (FC Nuremberg).
... Bundesliga side Werder Bremen "will reportedly lose sponsor
Targobank at the end of the season." The bank paid around €40M during
its eight years as club partner (SPONSORs, 4/27). ... The German Hockey Federation (DEB) has extended its supply deal with
Schanner. As part of the deal, Schanner will receive extensive marketing
rights along with the title of official premium sponsor and supplier of
the DEB (DEB). ... Bosch and DTM German Touring Car Masters series extended their partnership for another three years until '17 (DTM).
... IPS Karton.eu "extended its sponsorship" of 3 Liga side FC Energie
Cottbus for a further year. The Spremberg-based packaging company "will
remain as
the shirt sponsor of the club for the '15-16 season, with the
Karton.eu logo continuing to adorn the front of the FCE jerseys." The
deal "was brokered by sports marketing agency Infront Sports
& Media" (SOCCEREX, 4/27).
