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Marketing and Sponsorship

Barcelona Signs New Sponsorship Deal With Fitness Time In Saudi Arabia, UAE

Barcelona and Fitness Time have reached a sponsorship agreement that makes the fitness center chain a regional club sponsor in Saudi Arabia and the UAE for the next three years. Fitness Time officially becomes Barcelona’s second sponsor in Saudi Arabia, together with the Samba Financial Group, and the club’s third in the UAE, along with telecom Etisalat and United Arab Bank. Additionally, this agreement also calls for Fitness Time to be the promoter and sponsor of the first FCB Escola in Saudi Arabia, in the city of Riyadh, scheduled to open later this year (Barcelona).

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