Olympic TV Channel To Launch In April '16, Months Before Rio De Janeiro Games

The IOC "plans to launch its digital Olympic TV channel in April 2016, just a few months before the Games in Rio de Janeiro," according to the AP. Olympic Broadcasting Services CEO Yiannis Exarchos said that the channel "is hiring a staff of almost 100 people based in Madrid to produce programmes and features on Olympic athletes and sports to accompany footage of past Games." Exarchos: "It's a pretty aggressive plan, it's a pretty optimistic plan but we live in the Olympic world." While details of likely revenue and costs "remain sparse," Exarchos said that the channel would secure a return on the $600M investment in 10 years (AP, 4/23).