Sky Sports, The European Tour Announce Free Admission To The British Masters

Golf fans can watch golfers for free this October when the British Masters supported by Sky Sports takes place at Woburn Golf Club. To celebrate the return of the British Masters to The European Tour, more than 15,000 tickets offering free admission will be available for the opening round as part of Sky Sports Thursday. Sky Sports Thursday is one of a range of initiatives from The European Tour and Sky Sports to be confirmed to help attract a new audience to golf alongside established fans. From 10am on April 24, Sky customers will be able to take advantage of an exclusive 48-hour pre-sale, giving them first option on the free ticket offer for round one, which takes place on Oct. 8. As part of this 48-hour pre-sale, Sky customers will also be able to purchase tickets at a discounted advance rate for the second, third and final rounds (Sky Sports).