Adidas Extends Team Great Britain Partnership To 2024 Olympic Games

Team Great Britain announced an eight-year renewal of its partnership with adidas, up to and including the 2024 Olympic Games. The sponsorship and licensing deal continues the long-standing relationship between Team GB and adidas, which began 31 years ago at the L.A. Games in '84 and remains the British Olympic Association’s longest serving domestic partnership. The new agreement, which recognizes adidas as the official sportswear partner for Team GB, will also see adidas continue to be an official Team GB licensee, producing replica and official supporter apparel, accessories and footwear. As part of the deal, adidas will kit out Winter and Summer Olympic athletes in competition and village wear across all 35 Olympic sports, as well as the various int'l Festivals and Games where Team GB is represented (Team GB).