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Infront Broadens Asia Footprint, Closes Agreements With Three National Federations

Infront Sports & Media closed a series of three agreements with members of the Asian Football Confederation: the Bangladesh Football Federation, the Lao Football Federation and the FA of Thailand. For each, Infront is to handle the distribution of int'l media rights for home matches, including both qualifiers and friendlies. As part of the individual contracts with all three football associations, Infront will exclusively distribute the int'l media rights of the respective A team as well as U23 and U19 home matches. Furthermore, int'l friendly matches staged in the countries are also part of each agreement -- including the King’s Cup in Thailand and the Bangabandhu Gold Cup hosted by Bangladesh. Infront will market all live/delayed, highlight and news rights across all platforms and for all territories outside of the respective domestic territories (Infront).

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