Bayern Munich Agrees To Media Partnership With MSN In The U.S.

Bayern Munich signed a media partnership with MSN to syndicate Bayern’s premium and exclusive content directly to MSN. Club ambassador Franz Beckenbauer will lend his voice to Bayern’s U.S. media property with a regular featured column. The content partnership with MSN will bring Bayern’s editorial and video content to MSN’s vast U.S. audience across all platforms and connected devices. Through the content partnership, Bayern is the first football club to have a direct presence on MSN’s U.S. platforms. Beckenbauer’s column on Bayern’s U.S. media website will provide insight on current topics of the game. It will be a combination of his experience in the U.S. but will also reflect on matters surrounding Bayern Munich. Bayern Munich Chair Karl-Heinz Rummenigge: "The media partnership with MSN is another important step for our internationalization strategy" (Bayern Munich).