Menu
Marketing and Sponsorship

New Partnership With Dorna Sports Makes GoPro MotoGP's Official Wearable Camera

Dorna Sports and GoPro announced a new partnership that will bring fans closer to the MotoGP racing action. The five-year agreement named GoPro as the official wearable camera of MotoGP and granted title sponsorship of the GoPro Motorrad Grand Prix of Deutschland. As part of the collaboration, GoPro cameras will be capturing content of the race circuits including on-bike course previews, behind-the-scenes vignettes, immersive race perspectives and other images to be shared via social media and on motogp.com. GoPro will also produce an immersive Media Lap from MotoGP’s official BMW Safety bike to present each track of the 2015 MotoGP calendar. Racing fans will also engage with GoPro's brand, products and people at The GoPro Experience, an exhibition the company will host at several Grands Prix including: Red Bull Grand Prix of the Americas on April 12, Gran Premio bwin de España on May 3, Gran Premio d’Italia TIM on May 31, GoPro Motorrad Grand Prix of Deutschland on July 12, British Grand Prix on Aug. 31 and the Grand Prix of Australia on Oct. 18 (GoPro). 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/04/13/Marketing-and-Sponsorship/GoPro-Dorna-Sports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/04/13/Marketing-and-Sponsorship/GoPro-Dorna-Sports.aspx

CLOSE