Fresh from his return to England colors in the Six Nations, rugby player Danny Cipriani was "back in action" on Tuesday to "front the 'Welcome Back to Milk' campaign" for a2 Milk. Cipriani "has been named official ambassador" for a2 Milk (London DAILY MAIL, 3/24). ... Samsung TOP Partner of the IOC Monday renewed its regional partnership with Generations For Peace for the eighth year running. Samsung has renewed its commitment to Generations For Peace -- the only peace-through-sport organization officially recognized by the IOC -- based on the organization's shared values and the success of Generations For Peace programs in the region (Generations For Peace). ... Equipment supplier Rhino Rugby will be continuing its sponsorship of the Guinness Pro12 by both supplying the official match ball and officials' apparel and by extending its sponsorship of the Rhino Golden Boot Award for another four years to '19 (Guinness Pro12). ... AudienceView Ticketing announced a multi-year extension of its 10-year partnership with the FA and Wembley Stadium, its 90,000-seat venue. The FA Group will continue to use AV Enterprise to power ticketing operations for events at Wembley Stadium. In conjunction with the renewal, The FA is also eliminating its own online sales platform and replacing it with AV Enterprise online (AudienceView).
