FIFA’s new weekly magazine show, FIFA Football, will be launched in the first week of May. FIFA Football, produced and distributed by Pitch Int'l, will deliver a half-hour TV show full of features, action, news, interviews with top players and magic moments from the archives. The show will cover all forms of the game including men’s, women’s and youth football, as well as human interest stories and football development (FIFA). ... The Chinese Basketball Association and Infront Sports & Media registered a record 191 million unique viewers for the 2015 CBA Professional League finals, aired on CCTV and other regional TV networks in China. The audience levels for the best-of-seven series achieved a 50% climb compared to the previous year in terms of average viewers per game -- from 11.7 million in '14 to 17.4 million in '15. The cumulative audience over the six games totalled at 434 million (Infront). ... European Athletics announced that it has renewed its worldwide media rights contract with the European Broadcasting Union. The partnership, which has been in place since '81, has been extended for the period '16-19.
The renewed commitment is for the worldwide TV and radio rights for European Athletics' major events including the Amsterdam 2016 and Berlin 2018 European Athletics Championships, the Belgrade 2017 European Athletics Indoor Championships and the yet-to-be awarded 2019 indoor championships (European Athletics).
