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Star Sports Likely To Hike Ad Rates As ICC World Cup Reaches Knockout Stage

As the Int'l Cricket Council Cricket World Cup moves into the knockout stage, interest levels "are rising," according to Anirban Roy Choudhury of INDIAN TELEVISION. Star Sports "is looking at escalating its ad rates to rake in more moolah." The broadcaster is looking at a hike of at least 7-10% "in...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

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This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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